Set up beauty company in US

Success Story: E2 Visa for Skincare Business Owner

We are happy to share that we have successfully assisted a Norwegian national with his Visa E2 USA application. The client acquired an existing company which is a developer, manufacturer, marketer, distributer, and online retailer of organic skincare products.

The E2 business

The Company offers its skincare products to markets across the globe, including the U.S., Europe, Mexico, Taiwan, and Southeast Asia. ISUN Skincare’s product line consists of both professional products sold to business-to-business (B2B) clients and retail products for sale through business-to-customer (B2C) channels. 


There were a lot of challenges to overcome with the application. The total acquisition cost of the company is in the millions and the applicant was only able to make a 10% down payment. Our team had to work with the client and the seller to structure the deal to make the investment E-2 compliant. We also successfully used the escrow account mechanism to minimize the risk on the part of the applicant/investor.

What is an E-2 Visa?

The E-2 Treaty Investor Visa permits citizens of treaty countries to move to the United States to invest in and run a business there. While there are no minimum investment levels, E-2 investors must make a substantial investment in a US business – which could also include a franchise. The E-2 visa is a temporary, non-immigrant visa, but it is possible to keep renewing the visa so long as the underlying business continues to operate. Spouses of E-2 visa holders are authorized to work in the United States and children under 21 can accompany their parents.

What if you are not from an E-2 Treaty Country?

Check our list to see if your country has an E-2 treaty with the United States. If it does not have an E-2 treaty and you wish to apply, you can first become a citizen of an E-2 treaty county. Our firm offers a Grenada Citizenship by Investment + E-2 Visa package and a Turkish Citizenship by Investment + E-2 Visa package. Contact us for more information.

This article is published for clients, friends and other interested visitors for information purposes only. The contents of the article do not constitute legal advice and do not necessarily reflect the opinions of Davies & Associates or any of its attorneys, staff or clients. External links are not an endorsement of the content..